Ramesh, 58
Master Artisan
- Goals
- Preserve and pass on traditional craftsmanship to the next generation.
- Receive fair prices for handcrafted products.
- Reach customers beyond local markets.
- Get consistent orders throughout the year.
- Build recognition for his work and craft.
- Pain Points
- Heavy dependence on middlemen, reducing earnings.
- Seasonal and inconsistent demand for products.
- Limited knowledge of digital platforms and online selling.
- Difficulty showcasing the story and value behind handmade products.
- Younger generations are losing interest in learning the craft.
- Needs
- A simple platform to showcase and sell products directly.
- Fair pricing and transparent payments.
- Easy access to training for digital tools and online business.
- Reliable logistics and shipping support.
- Opportunities to connect with designers, brands, and customers.
- Behaviors
- Prefers face-to-face communication and trusted relationships.
- Creates products using traditional techniques passed down through generations.
- Relies on local exhibitions, fairs, and word-of-mouth for sales.
- Uses WhatsApp primarily for communication with customers and buyers.
- Focuses more on craftsmanship than marketing or technology.
- Quote
- “Every piece I create carries my family’s legacy. I only wish more people could see its true value and appreciate the story behind it.”
